Job Title: Marketing Specialist

Location: On-site / Hybrid

Job Type: Full-time

About the Role
We are seeking an energetic and dynamic Marketing Specialist to join our team. In this role, you will help design, implement, and monitor marketing campaigns across digital and traditional channels to increase brand awareness, drive engagement, and support sales growth.

Key Responsibilities
Content Creation: Produce engaging text, image, and basic video content for social media platforms, websites, and promotional materials.

Campaign Execution: Assist in planning, launching, and managing online and offline marketing campaigns.

Market Research: Gather data on market trends, competitor strategies, and customer preferences to identify growth opportunities.

Performance Tracking: Monitor campaign metrics, social media engagement, and website analytics to evaluate performance and suggest improvements.

Brand Consistency: Ensure all visual assets and messaging align with company brand guidelines.

Qualifications & Skills
Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

1–3 years of experience in a marketing or graphic design role.

Proficiency with social media platforms (Facebook, Instagram, LinkedIn, X) and email marketing tools.

Basic working knowledge of design tools (e.g., Canva, Adobe Creative Cloud) and content management systems (e.g., WordPress).

Strong written, verbal, and interpersonal communication skills.

Solid organizational skills and ability to manage multiple projects simultaneously.